Microsites are basically small websites that usually have just one or two pages. They are generally used for a specific task like promoting a particular brand, event, product or service.
Typically, a microsite has one main "call to action", for example:
- Registering for an event
- Downloading a document
- Watching a video
- Requesting a call back
Normally details are collected by the website that allow your business to follow up with call or email. There is usually an opt-in feature to allow the user to give permission for you to send future promotional emails.
Benefits of Microsites
Usually the main reasons for launching a microsite fall into one of the following areas:
- SEO content specific to one product or service
- Simplified and singular content to aid delivery within a more complex set of products or services
- Easier landing point for outbound marketing campaigns
Altido can develop Microsite's in addition to a full website, or just as an informative marketing tool to a particular target market.