Microsites Overview

Microsites are basically small websites that usually have just one or two pages. They are generally used for a specific task like promoting a particular brand, event, product or service. 

Typically, a microsite has one main "call to action", for example:

  • Registering for an event
  • Downloading a document
  • Watching a video
  • Requesting a call back

Normally details are collected by the website that allow your business to follow up with call or email. There is usually an opt-in feature to allow the user to give permission for you to send future promotional emails.

Benefits of Microsites

Usually the main reasons for launching a microsite fall into one of the following areas:

  • SEO content specific to one product or service
  • Simplified and singular content to aid delivery within a more complex set of products or services
  • Easier landing point for outbound marketing campaigns

Altido can develop Microsite's in addition to a full website, or just as an informative marketing tool to a particular target market.