Burner Domains: A Comprehensive Guide for Businesses
Introduction In today's interconnected business environment, where marketing platforms and CRM solutions are increasingly becoming the nerve centre of enterprises, the strategic use of burner domains cannot be overlooked. This guide will explore how incorporating burner domains can significantly bolster your operations, specifically when integrated with Altido's CRM and Cloud services. What is a Burner Domain? A burner domain is a temporary domain name purchased for specific, short-lived business activities. This domain serves as a protective layer, isolating your main business domain...
Read more5 Things to Consider When Implementing a CRM
In today's competitive business environment, it's important for small businesses to have a strong customer relationship management (CRM) strategy in place. Implementing a CRM platform can help small businesses better understand their customers, personalise their interactions, and increase sales. However, choosing and implementing the right CRM platform can be overwhelming. Here are the top 5 things that are important when implementing a CRM platform for a small business. 1. Clear business goals and objectives Before implementing a CRM platform, it's important to define clear business goals a...
Read moreThe Impact of AI on CRM
Artificial intelligence (AI) is rapidly transforming the way businesses manage customer relationships, and its impact is likely to be felt even more significantly in the coming years as AI technology continues to advance. By analyzing customer data and providing personalized recommendations and experiences, AI has the potential to significantly improve customer satisfaction and loyalty. Predictive AnalyticsOne key way in which AI is affecting CRM is through the use of predictive analytics. By analyzing customer data, AI can predict future behavior and allow businesses to proactively meet cust...
Read moreThe Importance of Customisable CRM
Customisable Customer Relationship Management (CRM) software, such as Altido CRM, is a valuable tool for small businesses. It allows them to streamline and organise their customer interactions and data, making it easier to manage relationships and improve customer satisfaction. CRM software can be customised to fit the specific needs and goals of a small business. It can be used to manage and track customer interactions, including sales, support, and marketing efforts. It can also help small businesses analyse customer data and make informed decisions about their sales, marketing, and custome...
Read moreDigital Transformation for SMEs
The term 'digital transformation' means different things to different people but essential it typically means the removal of manual processes and the adoption of digital and automated processes within a department, business unit or organisation. The main drivers for this often include (not in any order): Improved efficiency Improved scalability Cost reduction Improved service Increased value This a very high level walk through one approach to digital transformation. Where to Start? It's not uncommon for a department or an individual to seek out digital solutions for specific requir...
Read moreAltido's Datacentre Sustainability
Altido are now hosting all of our infrastructure on Google Cloud Platform which is the cleanest cloud in the industry, reducing environmental impact on the planet. The data centres we use have been 100% powered by renewable energy ⚡ for the past four years.Because of the energy efficiency ✨ inherent in the design of Google data centres, they use 50% less energy than average data centers and now deliver seven times more computing power for the same amount of electrical power than six years ago.Sustainability, renewable energy and looking after the planet are important to Altido ...
Read moreGDPR and CRM
The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union and it addresses the export of personal data outside the EU. The GDPR will apply in the UK from 25 May 2018 and the government has confirmed that the UK’s decision to leave the EU will not affect its commencement of the GDPR. The following article is only a summary of our findings and if you store, use or handle individuals' data you should ensure you are fully up to speed on this legislation by visiting the IC...
Read moreWhy you’re never too small for CRM
Should you wait until your customer base is large enough to merit a centralised system, or should you buy the system to support and enable growth? If the answer to either of the two following questions is yes then it is safe to say that it would be highly beneficial to have a CRM solution in place:(1) Do you have one or more customers or targets?(2) Do you have more than one person dealing with your customers? In simple terms, if you’re a customer-facing business and you’re looking for sustainable growth, investing in CRM software is a crucial investment, and it’s...
Read more9 Things to Consider when Choosing a CRM Solution
Taking into account the following basic points will not only ensure that you get the right system from the start but that your time and money was well invested. A good CRM is an investment that will pay for itself over and over again by increasing profits and helping your company retain clients. 1. Does it Fit Your Budget? When examining CRM solutions, it is important to know if the benefits will justify the costs for your company. If your first choice costs more than you can afford, reprioritise your list of requirements and compare them with the features of applications that do fall within...
Read more7 Reasons to Invest in CRM
Forming and maintaining relationships is probably the most crucial aspect of any business irrespective of the size of the organisation and, investing in a CRM system can not only make your day-to-day working life so much easier but, it can be a critical tool to your organisation's success. The key benefits of investing in CRM software include. 1. Data Centralisation and Ownership Let’s face it, our memory is not perfect and unless information is recorded, things get missed! With CRM, critical business information is stored on one central place instead of saved on numerous spreadsheets...
Read moreThe Phenomenon That is Social Media
You can’t underestimate the power of social media. Over the past week, Facebook has been taken over by a new trend to raise awareness for cancer. News feeds across the world have been inundated with pictures of females without make up, with the hashtag #nomakeupselfie. As opposed to running a marathon or jumping out of an aeroplane at 15,000 feet, Females have been taking pictures of their make-up free complexion, posting it on Facebook and then nominating a group of friends to do likewise. Simple as it may seem, the craze quickly gained momentum. In 24 hours, 800,000 women had taken...
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