Insights

The Impact of AI on CRM

Artificial intelligence (AI) is rapidly transforming the way businesses manage customer relationships, and its impact is likely to be felt even more significantly in the coming years as AI technology continues to advance. By analyzing customer data and providing personalized recommendations and experiences, AI has the potential to significantly improve customer satisfaction and loyalty. Predictive AnalyticsOne key way in which AI is affecting CRM is through the use of predictive analytics. By analyzing customer data, AI can predict future behavior and allow businesses to proactively meet cust...

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