The Phenomenon That is Social Media

You can’t underestimate the power of social media. Over the past week, Facebook has been taken over by a new trend to raise awareness for cancer. News feeds across the world have been inundated with pictures of females without make up, with the hashtag #nomakeupselfie. As opposed to running a marathon or jumping out of an aeroplane at 15,000 feet, Females have been taking pictures of their make-up free complexion, posting it on Facebook and then nominating a group of friends to do likewise. Simple as it may seem, the craze quickly gained momentum. In 24 hours, 800,000 women had taken...

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