The power of blogging cannot be underestimated. Despite being mainstream for more than a decade, blogging is still used today and it still works.
According to the Content Marketing Institute, 77% of organisations have a blog. But only 15% are actively blogging with 5 or more posts a month. Although organisations recognise its value – very few follow through with their blogs. The ones that do are the ones that benefit. Blogging provides a great chance to get ahead of the competition.
Blogging increases your businesses exposure two-fold. Firstly, by driving traffic to your website and secondly, by enhancing your search engine position. Including the correct phrases and buzz words, helps your website move further up the search engines ranking.
Altido provides strict, yet flexible, blogging strategies for organisations over a fixed amount of time. We aim to provide information on your business activities and act as an online selling point to readers.